Artstation needed some help with the design of some landing pages. These pages were marketing focused has they needed to appeal to potential customers and artstation users right away.
We also revamped some existing pages to make them more appealing to artists (such as user's profiles and jobs) & recruiters. During our revamp we revisited our personas to produce a unique experience to every Artstation visitor.
BLACK OR WHITE
What color should Artstation background be? This may seem like a simple question. Yet, when you consider that your audience is mostly composed of artists and art directors changing any color becomes a challenge.
We decided to conduct some research to see what background other entertainment websites had so that we would know what would be the most common (and maybe usable) for our users.
The interface editor is meant as a tool for developers and system administrators. When we started this project, we knew there would be many challenges because of the complex notions and features available. We started by sorting the differents components in categories that make sense to the user. We applied a color scheme that differentiates each component and make them easier to remember. We also added affordance by having drag and drop features for certain components. In order to make all this clear to the user we explored multiple options. Ultimately, we felt the best way to ease the user's learning curve was to secretly teach him how to use the interface. For instance, when the user creates a page, he has to use our drap and drop feature. From that point the user is familiar with this feature and it can be re used in other design patterns.
As far as the art direction is concerned we decided to go with darker colors, often used in "code editors" or software of the genre. The idea was to keep the environment familiar. Our first iteration used some more "skeuomorphism" elements but we eventually flattened them out (the brand uses mostly flat design) while making sure we kept the interface easy to understand.
STORM is an interactive storytelling tool. It's a UX/UI design project that started in the summer of 2014. It has been designed with a focus on user experience. We conducted user interviews and online surveys to gather as much information as possible. From there, we created a website schematic and overviews of the different interactions.
I applied my general knowledge (design principles) and my specific knowledge (information from our user research) to design the features and to guide me in the art direction. This project is still being worked on.
Bravo telecom needed help with the branding of their new website. I led the design/art direction for this new system. Working with their great team, I ensured that the visual style was inline with their audience. From font to images to illustration, I had to be flexible in my design work.
WE ARE ALL DEVELOPERS
This project started with some research on social interfaces and online communities. To keep it succinct and to present it to the rest of the team, I did a powerpoint presentation with only a few key points per slide. Each key point was also put in context with a visual example.
Each keypoint was then used for the design of the website. For example, the documentation on social interfaces suggests that some gamification features can enhance an online experience for certain audiences. After clearly identifying our audience, we felt it would resonate with our audience as well and so we implemented it in our design.
As far as the art direction is concerned, I re used Coveo (the client) branding guidelines while adding some more "fun" elements such as icons and illustrations. The content is also balanced between the serious tone of the company for the more critical information (such as product information) and a funnier tone to make the community welcoming and friendly.